Twinspires.com Named Official Wagering Partner of Breeders' Cup

Breeders’ Cup Ltd. and TwinSpires.com announced today a multi-year agreement making TwinSpires, one of the leading online and mobile betting platforms, the official wagering partner of the Breeders’ Cup World Championships and the title sponsor of the  $1.5 million TwinSpires Breeders’ Cup Sprint.

The Breeders’ Cup World Championships, Thoroughbred racing’s most prestigious international event, consists of 13 Grade 1 races and awards purses totaling $26-million. The 32^nd Breeders’ Cup will take place on October 30-31 for the first time at Keeneland Race Course in Lexington, Ky., and will be televised on NBC and NBCSN.

 

“We are delighted that TwinSpires has joined us as an official partner of the World Championships and the title sponsor of the Breeders’ Cup Sprint.” said Craig Fravel, Breeders’ Cup President and CEO. “The high quality and standards of brand excellence and popularity of TwinSpires for its wagering customers are a perfect fit for our Championships.”

 

“The Breeders Cup Championship races are amongst the best racing content on the planet and it’s a natural fit for us to be the Official Wagering Partner,” said Ian Williams, vice president marketing for TwinSpires.com.  “We are looking forward to working with the Breeders Cup team at Keeneland where history could be made in the form of an American Pharaoh ‘Grand Slam’”.

 

As the official Breeders’ Cup Betting partner, TwinSpires will receive exposure through a comprehensive package of television, digital, and print media benefits, including commercial time on NBC and NBCSN telecasts of Breeders’ Cup Challenge series races and during the Breeders’ Cup World Championships telecasts.  Additionally, TwinSpires will be the presenting partner of the Morning Line at the Breeders’ Cup Post-Position Draw presented by Rood & Riddle of the 13 Breeders’ Cup races onOctober 26 at Keeneland.