The Stronach Group's 'bold vision' for racing known as '1/ST'
The Stronach Group, an entertainment and real estate development company with Thoroughbred horse racing at its core, on Friday introduced a new consumer facing brand: 1/ST.
Pronounced "first," 1/ST represents the company’s continued movement toward redefining Thoroughbred racing, according to a news release, with its umbrella of brands including 1/ST Racing, 1/ST Technology, 1/ST Live and 1/ST Properties businesses.
The launch coincides with this weekend's Pegasus World Cup series races, in which contenders will run free of race day medication in $1 million event on the turf and $3 million on dirt. 1/ST Horse Care will donate 2% of the total $4 million in purses to the Thoroughbred Aftercare Alliance to support racehorses beyond the track.
1/ST BET, a product of 1/ST Technologies, will offer an industry leading mobile venue and online wagering experience for the new fan to the expert horse player. 1/ST Live will blend the world of sports, entertainment and hospitality to deliver a unique and fully engaging entertainment experience featuring A-list performances and party at 1/ST Properties’ premier racetrack, Gulfstream Park.
“I am both proud and energized to be launching this new brand,” said Belinda Stronach, chairman and president. “1/ST will stand for the transformation of this great legacy sports platform. It will build on our company’s industry leading work and will continue to be a driving force for meaningful change, setting a new standard of safety and care in Thoroughbred racing while delivering an exceptional experience for our fans and guests at our racetracks and online.
"We have a bold vision to drive growth and a renewed commitment to this incredible sport of Thoroughbred horse racing. And we are realists. There is a lot of work to do and we recognize that 1/ST is earned by each and every one of us, every day.”
In addition to Gulfstream, The Stronach Group operates Santa Anita Park and Golden Gate Fields in California and Maryland's Laurel Park and Pimlico.