Shop Justify merchandise! Hats, shirts now available

Photo: Alex Evers/Eclipse Sportswire

WinStar Farm, co-owner of Kentucky Derby winner and Preakness Stakes favorite Justify, has selected Dyehard Fan Supply, an event and retail merchandise marketing and e-commerce company, as merchandiser for the prized horse.

The 3-year-old Justify on May 5 became the first horse since 1882 to win the Derby race without racing at age 2. He enters the Preakness unbeaten in four starts.

Justify hats and shirts are now available online as well as on track this weekend at Pimlico Race Course, which hosts the Preakness.

In addition to this new partnership, Dyehard Fan Supply has also handled event merchandising for several highly regarded equestrian events including the 2010 FEI World Equestrian Games in Kentucky, Kentucky Derby wholesale, the Preakness Stakes and the Pegasus World Cup.

"Dyehard Fan Supply is thrilled to have WinStar Farm and Justify join our stable of clients. We have quickly geared up to get merchandise to fans as Justify races towards history," Dyehard Executive Vice President Ben Erps said.

 

Dyehard is no stranger to the merchandise business with a long history of handling merchandise programs for many of America’s most notable sporting events and organizations, including Olympic Games, NBA finals, World Series, Davis Cup tennis, MLB All-Star Games, America's Cup, the U.S. Open, the USTA Jr. Team Tennis & League National Championships, the TCS New York City Marathon, and numerous professional and college football championships and bowls.

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