New initiative, Amplify, 'lowering barriers' for youth in racing
Amplify, a new initiative to engage and channel the passion of young members of the Thoroughbred industry, is ready to launch. A transformation of the Kentucky Thoroughbred Association’s Vision 2020, Amplify will be the platform to connect people enthusiastic about careers in racing with resources, mentors and opportunities within the sport.
“Vision 2020 held lectures and discussions with industry leaders,” said board member Jason Litt. “We want to build on that ambition to engage youth and empower them to actively participate in building the sport’s future.”
As a volunteer-led organization, Amplify’s success will be dependent on its membership base. The group is open to those aged 30 and younger and will draw on the existing pool of industry participants to coordinate events, generate content, reach out to the public and open doors into the sport for a younger demographic.
“The organization operates by channeling the energy and commitment of young professionals in racing,” said Montplaisir. “We understand the dedication it takes to embark on a career with Thoroughbreds and expect this same passion to translate into an eagerness to help with Amplify. There are many outreach initiatives within racing like Horse Country, Godolphin Flying Start, the Retired Racehorse Project and Keeneland’s College Scholarship Day. This organization will magnify positive work already being accomplished.”
Amplify’s founders intend to make progress toward the mission by providing individual attention to those passionate about the industry.
“Mentoring will be a key part of fulfilling the mission,” said Scott. “I cannot stress what a crucial role mentoring can serve in someone choosing to get involved in racing. Guidance received from the people at Three Chimneys Farm as a teenager is the reason I am here. Kentucky is the logical starting point for Amplify as we have numerous resources to utilize before expanding.”
“Initially, we seek to cultivate racing fans and participants by lowering barriers to entry through events, outreach, and mentoring,” Montplaisir said. “We will follow up with those we engage with and provide easy access to racing. Our goal is to establish credibility and gain momentum toward the next phase, which is to reach out to existing groups and work to amplify our collective message.
“These are big goals,” she added, “but there is no better time to start than now. We need young people to ensure the future of racing. The sport’s existence in California and in America is under threat, but we realize this is an opportunity.”
To learn more about Amplify, contact Amplifytb@gmail.com.