NBC Sports, Breeders' Cup extend partnership through 2030

NBC Sports will continue to present the Breeders’ Cup World Championships on NBC, Peacock and USA Network through 2030, as Breeders’ Cup Ltd. and NBC Sports announced a multi-year extension of their partnership Wednesday.

The new deal begins this year with 10 hours of coverage of the 2025 Breeders’ Cup at Del Mar, featuring 3 1/2 hours on NBC in addition to coverage on USA Network. Peacock will stream live coverage across both days of the event.

NBC broadcast the inaugural Breeders’ Cup in 1984, and presented the first 22 events through 2005 before returning as the media home of the event in 2012. NBC Sports will have served as the home of the Breeders’ Cup in 41 of its 47 years at the conclusion of this new agreement.

“NBC sets the gold standard in sports broadcasting and will continue to bring the thrill and prestige of the World Championships to millions of fans around the world,” Breeders' Cup president and CEO Drew Fleming said. “We look forward to their award-winning team showcasing the sport's greatest moments and sharing the magic of the Breeders’ Cup with a global audience.”

“Our partnership with Breeders’ Cup spans four decades and has featured thrilling races and memorable stories,” said Jon Miller, president, acquisitions and partnerships for NBC Sports. “We are excited to extend our relationship through 2030 and look forward to more world-class racing at the season-ending championships.”

NBC Sports will also continue to present “Betting the Breeders’ Cup” content during championship week.

The 2025 Breeders’ Cup, featuring 14 Grade 1 championship races and a robust undercard run during a two-day festival worth more than $34 million in purses and awards, will be held Oct. 31 and Nov. 1 at Del Mar.

The Breeders’ Cup was advised by Sports Media Advisors and Proskauer on the deal.