Improving the Bottom Line Not Rocket Science

Location, location, location, is the mantra of any successful business enterprise. In this economy, there’s another: Pricing, pricing, pricing.

Irresponsibility and officiating notwithstanding, the success of the recent Breeders’ Cup World Championships was a perfect storm. Call it when tenets collide.

Attendance and wagering on the 2010 festival at Churchill Downs increased by double-digits over the 2009 event at Santa Anita Park. How can that be?

The fact that there were 16 more horses over the two days to wager on, and that dirt is a more popular wagering surface than synthetics, cannot be overstated...

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