Horse Racing Fan Shop Launches Facebook Shop

Breaking new ground as the first horse racing related site to engage in the emerging Facebook Commerce (F-Commerce) Market, horse racing merchandising site the Horse Racing Fan Shop (www.horseracingfanshop.com) has launched a new Facebook Shop. Offering select elements of its wider online catalog within the Facebook Social Media environment, the Horse Racing Fan Shop is the first Horse Racing related organization to reach out, in a direct merchandising effort, to Facebook’s 600 million strong user community. 75% of Americans age 44 and under currently hold a Facebook account, with a strong majority of America’s Facebook users being female. Younger and Female demographics are of strong and important interest to the Horse Racing Industry and it’s hoped for rejuvenation and growth. The Horse Racing Fan Shop is working with partners, suppliers and Industry organizations to understand and meet the needs of Horse Racing’s many fans engaged within the Facebook environment.

F-Commerce is emerging as an important aspect of Facebook’s value to business organizations utilizing the Social Media platform. Apple Computer, 1-800 Flowers, Best Buy, Coca Cola, Disney, Levi’s and Nine West are among Industry stalwarts reaching out to customers with direct Facebook shopping options. Further engaging customers (and fans) in this expanded two way dialogue allows organizations to engage and leverage Fan/Customer interest more immediately and more directly than traditional e-Commerce sites. Making commerce tools more visible and available is an important aspect of Facebook’s go forward strategy and organizations embracing this vision hold opportunity for important growth and market segment visibility. The Horse Racing Fan Shop hopes to reinforce and win new fans for the Horse Racing Industry by being among the early adopters of F-Commerce technology. The Fan Shop will continue to expand the items offered within its Facebook Shop as well as offering Facebook only deals, items with a more youthful bent as well as options of greater female (fashionable) appeal.

The Horse Racing Fan Shop was recently launched in relationship with and support from a number of direct Racing Industry participating organizations. Among this list of Fan Shop partners is Balmoral Park, Canterbury Park, Emerald Downs, Fraser Downs, Hastings Racecourse, Maywood Park, Mohawk Raceway, Mountaineer Racetrack, Parx Racing, Presque Isle Downs, Remington Park, Running Aces Harness Park, Scioto Downs, Sunland Park, Tampa Bay Downs, Turfway Park and Woodbine Racecourse. The site seeks to collaborate with a variety of Industry organizations in creating new and innovative merchandising opportunities for the Horse Racing Industry in an effort to better reach out to and support Fan interest in the Sport of Horse Racing.