Churchill Downs unveils Kentucky Derby 2019 logo
The logo was developed by SME, a strategic branding agency that specializes in identity development and has designed the Kentucky Derby and Oaks logos for the past 13 years.
For this year’s logo, SME worked to design a logo unlike any other Kentucky Derby mark in the event’s history. This year’s logo pays homage to the Kentucky Derby’s excitement and grandeur, placing viewers directly in the action by illustrating two Thoroughbreds racing under Churchill Downs’ historic Twin Spires.
The logo will be used on a wide variety of Kentucky Derby merchandise, including the famous collectible Derby glassware, apparel for the whole family, jewelry, koozies, key chains and other collectibles and gift items. Official merchandise will be available online, at Churchill Downs Racetrack, the Louisville International Airport, the Kentucky Derby Museum Gift Shop and other retail outlets starting this summer.