Breeders’ Cup Launches Celebrity Sweepstakes
Breeders’ Cup, one of Thoroughbred horseracing’s most prestigious international events, has today announced the launch of a new multi-faceted sweepstakes with five of its most high-profile Celebrity Ambassadors, including Bobby Flay, Elizabeth Banks, Carson Kressley, Bob Baffert, and Victor Espinoza. The sweepstakes, titled Racing with Stars VIP Sweepstakes presented by America’s Best Racing, is open now through October 9, 2016. The new initiative was developed to add to the excitement of the 2016 Breeders’ Cup Challenge Series, which is made up of 78 “Win and You’re In” races that take place in 12 countries around the world and guarantee the winning horses a starting spot in the 2016 Breeders’ Cup World Championships. The television and social-media driven sweepstakes will be centered around Breeders’ Cup’s nine telecasts on NBC Sports and will offer participants the chance to win one of four once-in-a-lifetime experiences hosted by the Celebrity Ambassadors at the 2016 Breeders’ Cup World Championships.
"Over the past several years, the Breeders’ Cup has established itself as not only a premier sporting event, but also as one of the world’s most prestigious lifestyle and entertainment events, and the new celebrity sweepstakes reaffirms our commitment to this vision,” said Breeders’ Cup President and CEO Craig Fravel. “We are excited to provide yet another way for our fans to engage with the sport throughout the summer leading up to the Breeders’ Cup, and to celebrate with the winners in the fall at Santa Anita. We especially thank our Ambassadors for their continued support and for helping to promote our great sport to a broader audience.”
Following the sweepstakes launch participants will have the chance to win four once-in-a-lifetime experiences at the 2016 Breeders’ Cup World Championships that highlight different elements of the Breeders’ Cup experience, from the excitement of world championship racing to rich fashion traditions to celebrity treatment to a culinary extravaganza. Each experience is hosted by a different celebrity ambassador and shaped by their area of expertise. The experiences include:
Racing Experience with Bob Baffert
- VIP trip for two to the 2016 Breeders’ Cup, including airfare, hotel, and VIP hospitality
- Morning workout viewing from the exclusive Trackside Marquee featuring meet-and-greets with famous racing personalities including Bob Baffert and Victor Espinoza
- Private backside tour to see the top contenders in the Breeders’ Cup
- Meet and greet with NBC Sports talent Randy Moss, Jerry Bailey, Laffit Pincay and the voice of the Breeders’ Cup, announcer Larry Collmus
- Watch the Breeders’ Cup Classic from the Winner’s Circle and celebrate with the Champion as he is led into the circle for photos
- $1,000 wager on Breeders’ Cup Classic
Culinary Experience with Bobby Flay
- VIP trip for two to the 2016 Breeders’ Cup, including airfare, hotel, and VIP hospitality
- Two tickets to the exclusive A Taste of the World culinary event, one of the most highly-anticipated social events in the Thoroughbred world, on Thursday, November 3, hosted by Bobby Flay
- Watch a race with Bobby Flay, starting in the Paddock and ending in the Winner’s Circle
- Dinner for two at one of Bobby’s favorite LA restaurants (Friday or Saturday)
- $1,000 wager on Breeders’ Cup Classic
Celebrity Experience with Elizabeth Banks
- VIP trip for two to the 2016 Breeders’ Cup, including airfare, hotel, and VIP hospitality
- Two tickets to the exclusive A Taste of the World culinary event, one of the most highly-anticipated social events in the Thoroughbred world, on Thursday, November 3
- Walk the VIP purple carpet alongside high-profile celebrities and mingle with them in the exclusive Trophy Lounge
- Watch a race with Elizabeth Banks, starting in the Paddock and ending in the Winner’s Circle
- Private tour of Warner Bros. and Universal Studios
Fashion Experience with Carson Kressley
- VIP trip for two to the 2016 Breeders’ Cup, including airfare, hotel, and VIP hospitality
- $1,000 shopping spree and a custom-designed fascinator/fedora from Breeders’ Cup Official Milliner Christine Moore
- Watch a race with Carson Kressley, starting in the Paddock and ending in the Winner’s Circle
- Participate as a judge in the Longines Prize of Elegance Fashion Contest on Breeders’ CupSaturday at Santa Anita.
- $1,000 wager on Breeders’ Cup Classic
“We are thrilled to support the Racing with the Stars VIP Sweepstakes,” said James L. Gagliano, president and chief operating officer of The Jockey Club. “The sweepstakes perfectly aligns with America’s Best Racing’s mission to increase the profile and visibility of North America’s best Thoroughbred racing events, and we look forward to building excitement and anticipation for the 2016 Breeders’ Cup World Championships this summer.”
To enter the sweepstakes, visit BreedersCupVIP.com. Fans may only enter to win one of the four experiences. During the sweepstakes, fans can earn points by engaging with and sharing specific Breeders’ Cup related content. For every 100 points earned, fans receive an extra entry in the sweepstakes. Points are awarded for a variety of activities, such as liking Breeders’ Cup on social media, retweeting certain official Breeders’ Cup tweets or watching the Breeders’ Cup Challenge telecasts on NBC Sports and following the unique Sweepstakes calls-to-action that will be presented during each show.
“Breeders’ Cup weekend is marked on my calendar every year. I grew up going to the races with my dad and my love of the sport has only grown,” said Elizabeth Banks, Breeders’ Cup Ambassador. “From the racing and the fashion to the beautiful tracks and parties, Breeders’ Cup has it all.”
The 2016 Breeders’ Cup World Championships will be held on Friday, November 4 and Saturday, November 5 at Santa Anita Park in California.
Source: Breeder's Cup