1/ST, NYRA deal expands international distribution of races
1/ST Content, a content provider for North American horse racing, and NYRA Content Management Solutions (NCMS), a subsidiary of the New York Racing Association Inc., announced a 10-year partnership agreement Monday that will dramatically expand the availability of North American horse racing content throughout international markets.
As part of the deal, NCMS acquires a significant equity position in TSG Global Wagering Solutions LLC (GWS), a subsidiary of 1/ST Content responsible for the delivery of horse racing content to global markets.
Built on the foundations of broadcast distribution and video-streaming, this agreement furthers the co-operation between 1/ST Content and NCMS over the content rights, data, odds and signals from a host of horse-racing venues. By leveraging its international distribution network and direct-to-home (DTH) rights in the United Kingdom and Ireland, Europe, Australia, New Zealand and Africa, 1/ST Content now will deliver more than 3,000 days of racing each year from North American racetracks, including 1/ST Racing’s Gulfstream Park, Santa Anita Park, Golden Gate Fields, The Maryland Jockey Club at Laurel Park and Pimlico Race Course, NYRA’s Belmont Park, Aqueduct Racetrack and Saratoga Race Course along with Del Mar, Keeneland, Tampa Bay Downs and Woodbine.
“By joining 1/ST Content and NCMS, two of the powerhouses in North American horse racing content, we are reinforcing to international operators that the continued investment and support for North American racing is the smart bet,” said Gregg Colvin, chief executive officer of 1/ST Content. “This agreement ensures that North American horse racing stakeholders are the primary beneficiaries of revenues generated through international wagering further strengthening the domestic industry for the next generation of fan and bettor.”
1/ST Content will continue to operate only in regulated markets, ensuring the highest level of integrity and fairness as it deploys its 1/ST Odds pricing engine and an innovative in-running betting service currently in trial with numerous Tier-1 operators.